Privacy Notice

This privacy notice provides information about the personal information we collect from you, how we use it, how we keep it secure, who we share it with, and your rights regarding that information.

  • We use your personal information to provide our services to you, meet our legal obligations, and improve our interests.
  • We only collect and hold the necessary personal information for our services.
  • We believe in a mutual relationship with our users that benefits both parties and not one that is exploitative.
  • We only share your data with organizations that have a right to access it and will use it fairly.
  • We prioritize security in handling your personal information.
  • You can contact us anytime regarding this notice or the information we hold about you.
  • If you choose to delete your online account, you can do so by selecting “Settings,” “Find out more about this website,” and “Delete my account.” Please note that this will mean you will no longer be able to use any online services connected to the email address provided for the website.

This notice applies to all Am 2 Am Limited Group entities, including “Go Local Eats,” and pertains to their role as controllers of your personal information. We are committed to respecting the information you entrust us with and ensuring its safety.

Why do we ask for your personal information
Where we need your information to do what we’ve promised

Our main use of your information is where it’s necessary to supply you with our products and services.

Where we need your personal information to help us get better at everything we do

We at Am 2 Am Limited Group have some legitimate interests that we consider important for our businesses. These interests include:

– Understanding our customers’ activities, preferences, and requirements. We may track your activity on our website using cookies to understand the pages you visit and offer you the best site layout. Sometimes, we may contact you for feedback on your requested product or service.

– Conducting statistical analysis to improve our existing products and services and create new ones.

– Understanding the general needs of our customers to ensure we offer the right products and services. For example, we may analyze large data sets to determine whether we should stock skimmed or semi-skimmed milk.

– Providing you with a better and personalized experience, also known as ‘profiling.’ For instance, we may offer personalized offers based on your shopping habits, such as vouchers for apple juice if you buy it frequently. However, we may sometimes make wrong assumptions, and we apologize if that happens.

– Communicating with you about the products and services we provide, including sending you “service” emails that legally require our attention or updating you about changes in benefits you receive from our website. We may also send you timely information to help you, such as when you unsuccessfully attempt to sign in to your account.

– Promoting, marketing, and advertising our products and services. We may use your personal information to determine the best place for a television or press advert.

– Obtaining feedback on our performance, assessing customer service and satisfaction, and improving our overall operations. We may send you emails inviting you to provide feedback.

– Handling complaints and ensuring that we address the issues you raise. Other ways we might use your personal information.

Other ways we might use your personal information

We may also need to process your personal data from time to time where necessary for:

  • Preventing and detecting crime or anti-social behavior. For example, we’ll use CCTV in and around our buildings.
  • Dealing with any legal claims.

If we are using your personal information in the ways mentioned above, we understand that your data has value, and we strive to use it for the benefit of everyone. We also take great care to ensure that the use of your data has little or no negative impact on you. This is our commitment to addressing all privacy concerns as early as possible.

Our legal basis for using your information

We will only use your personal information where:

We have your consent

We may need your permission to send you direct marketing communications. If this is the case, you can withdraw your consent anytime. The most common way to do so is by unsubscribing from our emails. Alternatively, you can contact us using the details provided below.

It is necessary for us to pursue our legitimate interests.

The interests mentioned above (refer to ‘Where we need your personal information to help us get better at everything we do’) will be pursued only if they do not conflict with your own interests or fundamental rights and freedoms.

The types of information we hold about you.

Most of our information is provided by you when you request a product, service, offer, or news from us. This could be through our website, emails, telephone conversations, or written and verbal communication.

Depending on the service requested, the information you provide will vary.

Please make sure to remember the following information which we may collect from you:

– Your name, address, and contact details

– Details of the products and services you have purchased from us

– Details of your interactions with us, whether in-store, through our, or online

– Payment details

– Information about how you interact with our communications

– Visual images, personal appearance, and behaviour (usually obtained from CCTV)

How long do we keep personal information

We only retain your information for as long as necessary for the purposes outlined in this Notice and for any legal or regulatory obligations.

Feel free to contact us for more specific retention schedules.

Your rights about how your personal information is handled.

Data protection laws offer individuals a set of rights, which include various protections for their personal information.

Right to access your personal data

You have the right to request confirmation that we hold your personal data and access to a copy of that data.

Right to rectification

If you find any information, we have about you inaccurate, you have the right to ask us to correct it.

Right to erasure

If you wish to have your personal information removed from our records, you can request that we delete it.

Right to restriction

You can request limitations on how we process your personal data under certain circumstances.

Right to object

If you have any objections regarding processing your personal information, you have the right to raise your concern under specific circumstances.

Right to withdraw consent

You can withdraw your personal information anytime if you consent to process it. However, withdrawing your consent won’t affect the lawfulness of any prior processing.

Right to make a complaint

If you have any concerns regarding how we handle your personal data, you can contact us using the contact details provided in this Notice. We will do our best to resolve any issues you may have. However, if you are still unsatisfied, you can file a complaint with the UK’s data protection regulation by visiting the Information Commissioner’s Office.

If you want to exercise any of your rights, please contact us using the contact details below.

Am 2 Am Limited 12 Crystal Palace Parade, London SE191UA

Phone: 020-8670-4121 | Email: | Email: | Email:

The information we have about you will vary depending on how you shop and interact with us. To provide you with a faster and more specific response, it’s helpful if you can provide as much information as possible about what you want to see.

You have the right to request that we correct any inaccurate information we hold. Additionally, you have the right to object to profiling and ask us to delete your information.

If you have any questions, concerns, or objections regarding the use of your personal information, please contact us using the above details.

If you have any concerns or complaints about how we handle your information, please let us know first so we can try to help. If we can’t solve the problem, you can complain to the Information Commissioner’s Office.

Changes to this Privacy Notice

We will keep this page updated if we change our privacy policy so that you are always aware of the information we collect, how we use it, and under what circumstances we disclose it. If we make any significant changes to the policy, we will contact you directly to inform you. We encourage you to check back regularly for any updates.

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